Customer Profitability in market downturn

Customer Profitability in a downturn & the importance of granularity of analysis. When working with a major spirits company some years ago, we had achieved some great results with their promotional effectiveness and trading terms in their Australian business. When we were then introduced to the MD of the Brazilian business to potentially do the […]

Uncertain Times For Price & Promotions

Pricing & Promotions in Times of Uncertainty – Lexia Analytics For years inflation has been at historical lows in much of the world. In the space of the last 10 months, this has all changed. A dangerous cocktail of increases in energy prices, interest rates, and commodity prices on the back of a surging US […]