Trade spend grows faster than revenue for 75% of consumer goods companies.

Manufacturers spend > 17% of sales for trade deals, depite lack of satisfaction with their effectiveness.

55% of trade spend fails to raise brand awareness in any meaningful way.

Why Trade Promotion Management (TPM) software?

Visibility and Control, Optimization and Automation

Three crucial building blocks to the least well managed part of your P&L! 

Our Services

IT - LexiaStudio

  • Trade promotion management (TPM)
  • Contract management
  • Customer profitability

Consulting Services

  • Pricing strategy
  • Trading terms restructuring
  • Promotional analytics
  • S&OP optimization

Our Clients



Our Coverage

The beauty of these people is that they so easily earn their own fees back!

Chief Customer Officer, drinks business

From a trade spend perspective we were driving at full speed through the dark with no line-of-sight at all. [Lexia] effectively turned on the light for us which completely transformed our business.

Managing Director, drinks business

I have worked with a number of consultants over the years, but I can honestly say, you have set a new benchmark on not only the quality of work, but the passion and genuine commitment to get the best results for us.

Sales Director, International wine company