Delivering rapid commerical results

What We Do

Lexia Analytics is a technology and consulting services firm that delivers trade spend optimization solutions for consumer goods companies in Asia-Pacific and Europe.
Our Expertise

We strive relentlessly to add value to our client’s businesses through a deep understanding of their commercial needs and delivering the execution that makes the difference between a good idea and a great result.

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    • Technical Expertise

      Propriety trade promotion management and optimization solution

    • Commercial Insight

      Utilizing experienced industry experts to bridge gap between strategy and practicality

    • Consulting Experience

      Key strengths in analytical thinking, particularily in dealing with unstructured, uncleansed, unformatted data

    TRADE PROMOTION MANAGEMENT

    Offering the range of light-touch to highly customized solutions, Lexia's proprietary trade promotions management tool allows clients not only to manage their promotions better but also evaluate them. With Asia's complex supply routes that heavily relies on general trade and distributors, via direct and indirect sales, our solution caters to each case and can be easily integrated to existing platforms/systems such as CRM, ERP and DMS.

    CLOUD-BASED SOLUTION
    Manage promotions anytime, anywhere
    MANAGE PROMOTIONS EFFECTIVELY
    Manage thousands of promotions daily across countries with custom supply routes.
    OPTIMIZE PROMOTIONAL SPEND
    Evaluate promotional ROI and incrementals.

    CONSULTING SERVICES

    With trade spend being a significant part of any FMCG's P&L, Lexia offers our clients consulting services to diagnose, propose and implement solutions to make better decisions and understand their business on a more granular level. Functions we have worked closely with include senior management, finance, sales and operations.

    SALES FORCE EFFECTIVENESS
    Enhance sales forces' readiness to manage trade term negotiation with retailers including role plays, value-selling propositions and customized feedback.
    TRADE SPEND OPTIMIZATION
    Evaluate trade term contracts across multiple suppliers and countries including M&A risk of retailers and its impact to trade terms and bench-marking trade spend to industry standards.
    CUSTOMER PROFITABILITY STATEMENT
    Develop a more granular understanding of profitability with customer and product-level P&L statements.

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    Our insight

    Our Expertise - Lexia Analytics

    Lexia Analytics is a technology and consulting services firm that delivers trade spend optimization solutions for consumer goods companies in Asia-Pacific and Europe. We operate an integrated business model offering strategic guidance and advice to clients while working alongside them to develop and implement our recommendations. Lexia owns a propriety trade promotion management and optimization solution for which it provides customization, hosting, implementation and support services. We strive relentlessly to add value to our client’s businesses through a deep understanding of their commercial needs and delivering the execution that makes the difference between a good idea and a great result.

    Lexia works primarily for consumer goods companies which spend vast amounts of capital on marketing and selling their products to customers (ie retailers) and consumers. These funds, in the form of discounts, rebates, listing fees etc., form the life blood of most trading relationships and are one of the most important tools of the commercial function. For most of these companies the amount of money spent in this area is equal or greater than their actual net profit. And for most of these companies, these so-called “funds to trade” or “trade spend” often lack a granular understanding, driving sub-optimal decision making and opening them up to significant financial control risks.

    In almost all cases, these issues are not due to a lack of data. The issue is that it is “messy data”, ie it is unstructured, uncleansed, unformatted data for which no automatic procedures have ever been developed to upload, no easy-access data platform is in place and no interface exists to report the data in a comprehensive format. Lexia Analytics enables our clients to get insight into exactly what they are spending with which customers and for which brands and with a definitive value of their return. It enables the management team to apply better, faster and more consistent business decisions which will ultimately improve their profitability.

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    Our Clients & Testimonials

    Our customers appreciate our pragmatic approach that often results in a quick recovery of our fees and (more importantly) always in significantly increased commercial viability.

    Our Team

    The Lexia Analytics’ management team consists of a group of people with a complementary skill set in the areas of (commercial) finance, IT development and deployment, and client services.
    Jelle De Jong
    Jelle began his career at Unilever as a researcher. In 1998, he joined McKinsey & Company where he worked in both the New York and Amsterdam offices. After McKinsey, Jelle joined Diageo first as a Strategist in the London head office followed by a role as Head of Commercial Finance for the Diageo Australia business.
    Wouter van Rij
    Wouter has a strong track record in top-tier strategy consulting having worked for 7 years for the Boston Consulting Group. In addition, he brings 10 years of experience in software development and bespoke IT solutions. He has an MSc in Engineering and an MBA from INSEAD (Dean’s List).
    Joseph Kuah
    Joseph Kuah
    Director
    Joseph has over 13 years of experience in helping companies across Asia and the Middle East formulate corporate strategy, manage M&A transactions, and drive post-merger integration and business initiatives. He started his consulting career at ZS Associates in San Francisco and subsequently joined McKinsey & Co in South East Asia.

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