What We Do
Lexia Analytics is a technology and consulting services firm that delivers trade spend optimization solutions for consumer goods companies in Asia-Pacific and Europe.
We strive relentlessly to add value to our client’s businesses through a deep understanding of their commercial needs and delivering the execution that makes the difference between a good idea and a great result.
Propriety trade promotion management and optimization solution
Utilizing experienced industry experts to bridge gap between strategy and practicality
Key strengths in analytical thinking, particularily in dealing with unstructured, uncleansed, unformatted data
TRADE PROMOTION MANAGEMENT
Offering the range of light-touch to highly customized solutions, Lexia's proprietary trade promotions management tool allows clients not only to manage their promotions better but also evaluate them. With Asia's complex supply routes that heavily relies on general trade and distributors, via direct and indirect sales, our solution caters to each case and can be easily integrated to existing platforms/systems such as CRM, ERP and DMS.
With trade spend being a significant part of any FMCG's P&L, Lexia offers our clients consulting services to diagnose, propose and implement solutions to make better decisions and understand their business on a more granular level. Functions we have worked closely with include senior management, finance, sales and operations.
Preparing for Change The strength and dominance of family-owned firms (FOFs) in Asia is a testament to their adaptability and resilience in the face of competition from global multi-national companies (MNCs), government linked companies (GLCs) and local corporates. Management of these firms is characterised by a dominant patriarch or core of family members closely supported[…]
Our Expertise - Lexia Analytics
Lexia Analytics is a technology and consulting services firm that delivers trade spend optimization solutions for consumer goods companies in Asia-Pacific and Europe. We operate an integrated business model offering strategic guidance and advice to clients while working alongside them to develop and implement our recommendations. Lexia owns a propriety trade promotion management and optimization solution for which it provides customization, hosting, implementation and support services. We strive relentlessly to add value to our client’s businesses through a deep understanding of their commercial needs and delivering the execution that makes the difference between a good idea and a great result.
Lexia works primarily for consumer goods companies which spend vast amounts of capital on marketing and selling their products to customers (ie retailers) and consumers. These funds, in the form of discounts, rebates, listing fees etc., form the life blood of most trading relationships and are one of the most important tools of the commercial function. For most of these companies the amount of money spent in this area is equal or greater than their actual net profit. And for most of these companies, these so-called “funds to trade” or “trade spend” often lack a granular understanding, driving sub-optimal decision making and opening them up to significant financial control risks.
In almost all cases, these issues are not due to a lack of data. The issue is that it is “messy data”, ie it is unstructured, uncleansed, unformatted data for which no automatic procedures have ever been developed to upload, no easy-access data platform is in place and no interface exists to report the data in a comprehensive format. Lexia Analytics enables our clients to get insight into exactly what they are spending with which customers and for which brands and with a definitive value of their return. It enables the management team to apply better, faster and more consistent business decisions which will ultimately improve their profitability.
News & Certification
- Microsoft Partner with Gold competency in Application Development
- APAC CIO Outlook - 50 Most Promising Big Data Solution Providers 2016
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