From too much data to focused insights.

From flying blind to being in control

From recommendation to implementation.

About Lexia Analytics

Revenue management experts

Lexia Analytics is a consultancy and IT solution provider focusing on pricing and revenue management for consumer goods companies and retailers. Founded in Singapore in 2008, we are currently located in Singapore and the UK. We offer the full spectrum from Consulting, Analytics and Software solutions for:

  • Net revenue optimization
  • Promotion management system
  • Sales force effectiveness training
  • Demand forecasting using machine learning

Our Services

Trade Promotion Management

We develop a highly customizeable and fully integrated system. Control and optimize your trade promotions from anywhere, anytime!

Adaptive Demand Forecasting

Employing self-learning models to forecast demand using Microsoft SQL Server Machine learning capabilities.

Custom Apps

Highly skilled solution provider, certified with Microsoft Partner's Gold Application Development Competency.

Net Revenue Optimization

Unlock the potential between gross and net revenue, identify list price inflation, compressible and incompressible trade spend and other levers for improving net revenue.

Sales Force Effectiveness

Structured review of sales force performance including internal benchmarking and identifying sales drivers to help your sales force reach maximum potential.

Implementation Support

Your net revenue management system looking complicated? Implementations are delayed and overbudget? We can help you get your IT projects back on track. Or better yet, we can help plan and execute them from the start!

Our Team

Jelle de Jong

Director and Founder

Wouter van Rij

Director and Founder

Luca Cesarano

Associate Director

Kia Mack


Lisa Yulianti

Senior Developer

Yee Hwa Ching

Project Leader

Kenneth Kwan


Besam Khaung Naw

Web Application Developer

Jacelyn Tee

Office Manager

Chris Cayaba

Senior Developer

Kevin Hadinata


Tom Barry

Senior Associate

Nora Limanto

Senior Developer

Jo Green

Office Manager

Elvin Oong

Web Application Developer

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