Published Articles
Articles
The Importance of Customer Growth & Profitability
Customer profitability – an essential question that often remains unanswered We were taught in our first consulting role that strategy is all about making choices …
Jelle de Jong
February 2, 2019
Articles
The Value of Your Data
The value of treasuring your data, and the cost of neglect! Terms such as master data, data cleansing, data structure and data quality are enough …
Jelle de Jong
December 12, 2018
Articles
Unleash the Power of Your Data
Unleash the power of your data to focus on where you can make a difference and not get distracted by where you can’t We …
Jelle de Jong
December 1, 2018
Featured articles

The Importance of Customer Growth & Profitability
February 2, 2019
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The Value of Your Data
December 12, 2018
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Unleash the Power of Your Data
December 1, 2018
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