LexiaStudio: TPM

Trade Promotion
Management

LexiaStudio Trade Promotion Management (TPM) module is designed for companies operating within the consumer goods sales cycle. With its highly configurable approval flows, the TPM operating system supports annual planning, accounting, & budgeting of prices, trade terms and promotions.

Built for complex distribution environments

LexiaStudio is built for brands that operate with an indirect customer base. On average, our clients manage between 10,000 to 250,000 indirect customers across up to 200 distributors at any one time. When markets are fragmented across a mix of direct and indirect distribution, trade spend quickly becomes difficult to track, control, and evaluate.

LexiaStudio was designed specifically for this environment. It integrates with your ERP and Distributor Management Systems to give your commercial team full visibility and control, replacing manual processes with a single end-to-end system.

When to consider LexiaStudio?

More than US$10m in trade spend
A significant part of sales in traditional trade
Promotions are managed in Excel
No automated pre- and post-evaluation
Accrual balance is not linked to individual promotions
Claim management is cumbersome and error prone

Main Components

Account planning and budgeting
Activity/Price planning, volume forecasting, financial evaluation and approval
Execution of activities
Claim settlement and payment
Accounting and accruals
Evaluation and integration with BI

Key Features of
LexiaStudio TPM

LexiaStudio TPM covers the full Trade Promotion Management cycle. Key Features include:

1. Budget Control
2. Promotional Planning
3. Execution of activities
4. Claim settlement and payment
5. Accounting and accruals
6. Evaluation and integration with BI

Key Features of LexiaStudio TPM

Benefits

Full control over Trade Spend.
Ensure consistency across your markets.
Caters to complex routes to market, direct, indirect, or a combination of the two.
Unlimited revisions of budgets, activities and claims with detail tracking of all changes made.
Workflow automation and full integration with ERP & DMS saving weeks of administrative work.