LexiaStudio: TPO
Trade Promotion
Optimisation
LexiaStudio Trade Promotion Optimisation (TPO) module is designed to work seamlessly alongside our TPM platform. The TPO module provides advanced intelligence, simulations and reporting capabilities to further support the effectiveness of all promotional activity.
Main Components
- Pre and post evaluation of activities.
- Provide learnings of past similar activities during planning.
- Interfacing with existing BI systems .
-
Full P&L simulation from gross sales to net profit for each
activity. - Detailed analysis for each promotion including pre- and post- promo impact.
Benefits
- Track performance of activities the individual outlet, sku and transaction level
- Improved profitability and return on investment
- A repository of all past activities
View other LexiaStudio Modules
Cloud-based, ERP-integrated end-to-end solution for full visibility, control & analysis of promotional spend.
Bespoke profitability reporting at outlet and SKU level enabling granular analysis on profit and growth drivers.
