LexiaStudio: TPO

Trade Promotion
Optimisation

LexiaStudio Trade Promotion Optimisation (TPO) module is designed to work seamlessly alongside our TPM platform. The TPO module provides advanced intelligence, simulations and reporting capabilities to further support the effectiveness of all promotional activity.

Main Components

Pre and post evaluation of activities.
Provide learnings of past similar activities during planning.
Interfacing with existing BI systems .
Full P&L simulation from gross sales to net profit for each
activity.
Detailed analysis for each promotion including pre- and post- promo impact.

Key Features of LexiaStudio TPO

Advanced Simulation

LexiaStudio TPO allows you to analyse a promotion’s performance before it happens. It creates a detailed P&L of the promotion allowing you to compare it to different scenarios. Second, it will calculate KPIs for the promotion beforehand. Once the promotion is completed the same P&L and KPIs will be automatically calculated and compared to the initial estimates.

Learn from the Past

LexiaStudio TPO will automatically compare the activities you plan today with activities that happened in the past. This allows you to sense check the current estimates for uplift and return on investment. For historic promotions, additional meta data is tracked and can be added as well, such as changes in participation rates, out of stock issues, etc. Tracking this data makes the recommendations for the future more relevant too.

Detailed Reporting

LexiaStudio TPO offers comprehensive reporting, including in-depth insights into promotion performance. The tool generates standard real-time reports as well use-case specific reports for managing the main trade spend processes. Additionally, LexiaStudio has extensive datasets ready for interfacing to your BI solution of choice be it Power BI, MicroStrategy or Tableau.