Over 95% Forecast accuracy for Accolade Wines UK

Accolade Wines

Accolade are one of the biggest wine companies in the world, producing some of the world’s most-loved brands such as Hardys, Echo Falls, Grant Burge, St Hallett and House of Arras.  Their operations span the entire spectrum of grape to glass, from wine supply and production to sales, marketing and distribution. Through relentless innovation, global sustainability, and partners they engage with, they deliver industry leading performance and service to their customers.  Accolade Wines are widely regarded for their unwavering quality and relevance to wine consumers of today. This is testified by the awards bestowed on them – a total of 8,846 in the last ten years alone, including 378 trophies (usually the top prize in each category) and 1,462 gold medals.  Furthermore, in their role as environmental stewards, Accolade seek to address climate risk & opportunity, optimise operational waste, and conserve water systems.


Accolade Wines UK and Lexia Analytics

Lexia and Accolade have been working together on multiple data analytics projects in their UK business since 2020, ranging from promotional effectiveness to volume forecasting.  Accolade were receiving market wide sales data each month, including competitors, for the top retailers in the UK. These datasets were very large and coded in a way that did not enable linking to internal data sources. Lexia were able to build a ‘monthly profitability cube’ for the UK major retail market, linking all data sources together and providing a rich and flexible platform for analytics. Furthermore, Lexia also includes a product level weekly volume forecast for selected accounts, based on their promotional activity.


Benefits Delivered

Transaction Level Profitability

  • Strategic cost allocation enables profitability to be calculated for every individual transaction. The database design enables this output to be analysed from all angles – customer, product, brand, region, contract, salesperson etc.
  • The UK tool also incorporates all competitor sales data from the same time period, meaning that users can easily visualise competitor trends and spot opportunities, threats, outliers and targets as early as possible.


Product Forecasting

  • A sophisticated product and retailer specific forecasting model has been built with >95% accuracy. This enables Accolade to quantify and optimise future promo plan negotiations.


A central suite for all analysis

  • The tool is completely interactive and easy to interrogate. It also, therefore, acts as an easy-to-use central suite for any analysis that may be required without the need for data requests, permissions or transfers.



Lexia Analytics helped us to take our data driven business approach to the next level, by creating a tool that seamlessly combines, visualises and analyses various data sources in one place. When it comes to complex, data driven projects, the Lexia Analytics Team are our go to partner for several years now. The team at Lexia will go the extra mile to thoroughly understand our business needs, making sure the results are fully fit for purpose. The collaborative approach they take, combined with the vast amount of knowledge and expertise they bring to problem solving, fits really well with our business. They are reliable, precise and always deliver. (Strategy and Transformation Director)


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