PT Frisian Flag Indonesia Manages Trade Spend with LexiaStudio


PT Frisian Flag Indonesia 

PT Frisian Flag Indonesia (FFI) is one of the largest dairy companies in Indonesia and produces dairy products under the brands FRISIAN FLAG® and OMELA® for the Indonesian families for more than a century. With its purpose, Nourishing Indonesia to Progress, FFI provides a complete range of good nutrition, strives to improve the lives of Indonesia dairy farmers, and committed to preserve nature and the earth’s energy for now and in the future through various sustainability initiatives. FFI operates according to the national and international standards, join hands with its stakeholders to fight malnutrition issues in the nation through socialization and educational programs to increase nutrition literacy, promoting active lifestyle and sustainability in the hopes to build a Healthy, Prosperous and Greener Indonesia. 

It employs more than 2,000 employees throughout Indonesia and currently running two production facilities in Pasar Rebo and Ciracas, East Jakarta. FFI sells its products both directly to customers as well as through a network of distributors. 

Frisian Flag and Lexia Analytics 

Frisian Flag Indonesia chose Lexia Analytics in 2015 as the Trade Promotion Management solution. Frisian Flag major reason to choose for Lexia was the capability to manage trade spend across direct, indirect and mixed supply routes. LexiaStudio was able to integrate with Frisian Flag’s Distributor Management System and ERP solutions, offering more insight into and control of their promotional spend. Lexia’s and Frisian Flag’s collaboration also helped them and their customers to save time through automation of the end-to-end processes.  

Benefits Delivered 

Serve direct and indirect trade 

  •              LexiaStudio allows PT Frisian Flag to control trade spend for both Modern and General Trade
  •              Includes Frisian Flag’s complete customer universe 

Planning & Control 

  •              Implemented Budget control showing at any point in time YTD actual trade spend, planned expenditure and remaining balance
  •              Interfacing with Distributor Management system to synchronize promotions and claims
  •              Automatic accruals and claim reconciliation.
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