Mamee-Double Decker (M) Sdn Bhd
Mamee-Double Decker (M) Sdn Bhd (MAMEE) is ASEAN’s most unique and exciting snack company – established more than 50 years ago, MAMEE manufactures, markets, and distributes snacks, noodles, biscuit, cakes and beverages. They export to more than 100 countries internationally with the mission to spread happiness and excitement through food experiences. Their most notable brands include Mister Potato and Mamee Monster. MAMEE has manufacturing facilities in Myanmar and Indonesia in addition to its production locations in Malaysia. All facilities have been awarded ISO 9000s, HACCP and Halal certifications. MAMEE is also the back-to-back recipient of Deloitte’s Best Managed Companies 2021 and 2022, respectively.
Mamee and Lexia Analytics
In 2019, as part of its trade promotion management / optimization initiative, MAMEE ventured into various platforms to achieve effective cost control and ROI calculation for its rising trade spend. Different solutions were evaluated based on their functionalities, flexibilities, abilities to integrate with other MAMEE systems, and total cost of ownership. Lexia was awarded the project as it had a well-balanced portfolio of functionalities and integration capabilities which met MAMEE’s business needs.
1. Single source of truth – LexiaStudio is the single source of truth for trade spend across all business entities (foods, snacks, beverages) and all markets (local, export).
2. Centralized platform – Fully integrated with SAP and DMS, LexiaStudio is the centralized platform to control promotions planning, execution, payment, and accounting.
3. Business intelligence – LexiaStudio serves as the library of all past promotions, including pre- and post- evaluations, which allows Mamee to see what works well and what doesn’t.
“LexiaStudio has helped MAMEE optimise its trade spend management process effectively as budget can now be monitored on-the-fly as promotions plans, actuals and claims are performed online on the same platform, integrated with our backend ERP and distributor management system – eliminating human errors and time gaps between process steps which we struggled with previously”